The Birth of a Website: From Concept to Launch – What to Expect as a Client?

Launching a new website can be exciting but also daunting. As a business owner, you’re full of ideas and goals, but the implementation process often seems like a black box. “What happens in the background? What decisions do I need to make? When will I see something for my money?”

At Prometheus Digital, we believe in radical transparency. In this article, we walk you through the entire website building process, from the very first conversation to the moments after launch. Our goal is not just for you to buy a service but to become a confident and well-informed partner during the shared work.

Phase 1: Strategic Foundations – More Than a Beautiful Design

Before a single pixel is in place, we must think. This is the most important phase that distinguishes a simple website from an effective business tool. This is where we lay down the “why” of the project.

• Defining the “Why?”: We sit down with you and understand your real business goals. Do you want more quote requests? Want to build your brand? Perhaps support a more complex sales process? Defining the Primary Goal of the website serves as a compass for all our subsequent decisions.

• Understanding the Target Audience: Who are we building the site for? A young, tech-savvy audience needs a different kind of communication and design than a more conservative, B2B sector. We create buyer personas so that every element is made by thinking with their head.

• Competitor Analysis: We look at what your competitors are doing well and where the market gaps are. Where can we be better, faster, more convincing?

The result of the phase: A cleared project plan (brief) that contains the goals, the target group, and the success metrics in black and white.

Phase 2: Visual Creation – From Wireframes to Finished Design

With a solid strategy in hand, the creative work can begin. The design process at our agency is not haphazard but a well-structured, multi-stage process.

• Wireframes: First, we only deal with the “skeleton.” We create layout plans that focus on the structure, the location of buttons and content blocks, without colors and images. This ensures that the page is logically and functionally perfect.

• User Interface (UI) Design: Once the wireframes are approved, we dress up the structure. We create the visual world of the website: the colors, the fonts, the icons that fit your brand and address your target audience.

• Interactive Prototype: We often create a clickable prototype (e.g., in Figma software), where you can “click through” the website even before development to feel its operation and user paths.

The result of the phase: A detailed, approved design plan that shows pixel-perfectly what the finished website will look like and how it will work.

Phase 3: Construction – When the Plan Becomes Code

This is where our developers take the lead to create a live, functioning website from the plans.

• Frontend Development: We transform the design plans with modern technologies (HTML, CSS, JavaScript). By using the Astro framework, we guarantee that your site will not only be responsive (looks good on all devices) but also as fast as possible.

• Backend and CMS Integration: If your site includes a blog, portfolio, or any dynamically updating content, we also link the “engine” working in the background, the content management system (CMS), if needed. We provide a simple, user-friendly interface where you or your staff can edit content without programming knowledge.

• Content Upload and SEO Basics: We upload the texts and images provided by you and perform the basic technical SEO settings (meta titles, URL structure, image optimization) so that Google’s bots can interpret the site as easily as possible.

The result of the phase: A fully functional, content-filled website on a test server, ready for the final touches.

Phase 4: Quality Control and Launch – The Countdown

Before launch, a meticulous testing phase follows to guarantee flawless operation.

• Cross-Browser and Device Testing: We try the site in the most popular browsers (Chrome, Firefox, Safari) and on various devices (phones, tablets, laptops, large monitors) to provide a perfect experience everywhere.

• Speed Optimization: We run final speed tests and optimize images and scripts to achieve the best possible performance.

• Go-Live: When all tests are successful, we migrate the website from the test server to your final domain name. Your website is officially launched!

• Handover and Training: After launch, we don’t let go of your hand. We hold a short online training session on using the CMS and hand over all necessary access.

After the Shared Work

Building a professional website is an exciting journey. With a transparent, well-structured process, we ensure that this journey is not only successful but also stress-free. The end result is not just a website but a long-term, profitable investment in the future of your business.

Let’s start the journey together!