On most company websites, the “About Us” page is a dusty digital corner: a few boring sentences about the company’s founding, a cliché mission statement, and that’s it. Yet statistics show that after contact, this is the second most visited subpage. Potential customers are curious: Who are these people? Can I trust them? Do they understand my problem?

Your “About Us” page is the biggest missed opportunity in your marketing. This is the place where you can put a face and a story behind mere services, build trust, and develop an emotional connection with the visitor. Below we show how to write a company story that not only informs but sells.

1. Forget the Clichés, Tell a Story!

No one cares that “our company was founded in 2025 with the goal of providing market-leading solutions”. This is boring and says nothing. People remember stories.

  • The Beginning (The Origin Story): What was the spark? What problem or frustration started the business? In the case of Prometheus Digital, it was the realization that high technology shouldn’t just be the privilege of the big guys. What’s your story?
  • The Hero (The Customer): The hero of your story is not you, but your customer. Phrase it so that everything is about them, about solving their problem.
  • The Mission (The “Why?”): Don’t just say what you do, but why you do it. What drives you? What is the bigger goal beyond profit?

People like to do business with people, not companies. Introduce the team!

  • Quality Photos: Invest in professional yet human portraits. Don’t use stiff, ID-like photos.
  • Personal Introduction: Instead of a dry resume, every team member should write a sentence or two about their own “why”. What is their passion in their work? What do they believe in? This makes the brand much more human and likable.

3. Use Social Proof

The “About Us” page is the perfect place to show that others have already trusted you.

  • Customer Reviews: Insert one or two short but punchy quotes from satisfied customers. It’s best if they share their opinion with their face and name.
  • Awards, Recognition: If your company or a project won an award or was featured in a professional article, this is the place for it!
  • Numbers: “More than 50 successful projects.”, “10+ years of experience.” Specific numbers build trust.

4. Provide a Clear Next Step

After the visitor has gotten to know you and started to trust you, don’t leave them alone! At the bottom of the page, there should be a clear Call to Action (CTA) that guides them towards the next logical step. This can be contacting you, viewing services in more detail, or a call for a consultation.

Your “About Us” page is not a mandatory, boring element. It’s your best opportunity to show the human side of your company and build a deeper, trust-based relationship with your future customers.

See how we do it!

Árpád Bretz

About the Author

Founder and lead developer of Prometheus Digital. I believe web development is not just about coding, but about creating value.

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